Ello & the non-care for money

So Wired had this article on the new alleged facebook killer that is coming out and slowly eating up users. It’s underground at the moment but it’s been getting a lot of buzz and interest online. I mean sure it’s telling people now it is different than facebook but how do we really know it is different? Every startup has lofty ideals when it starts but when you are thrown a bunch of money where do your values as a startup go? Naturally they change with the scope of your business. The whole point is based off of the fact that we are bought and sold on facebook through advertisements.

[“Ello’s founders, a group of designers and programmers led by artist Paul Budnitz, use the statement to criticize social networks for building businesses that track members’ personal data and sell it to advertisers. “Your social network is owned by advertisers,” they write. “Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.”]

Ello's the new facebook

I’m wondering if this is going to fall into the trap of trying to not care for money but ultimately there is money to be made. Let’s face it, the internet has a multitude of uses, and one of the predominant uses is to make money and act as a digital space for markets. Only time will tell how this will turn out.